Make the cinnamon sugar filling by combining the sugar and cinnamon in a separate small bowl and place to the side.
In a large bowl, whisk together the flour, baking powder, baking soda, and salt.
In another bowl, combine the cup of sourdough starter, sugar, butter or oil, eggs, vanilla, and milk. Mix until well combined.
Add the wet ingredients to the dry ingredients and stir until just combined. Do not overmix.
Mix in the chopped apples.
Pour the half of the sticky dough in the prepared pan.
Spread half of the cinnamon sugar mixture across the top of the dough.
Use a butter knife to swirl the cinnamon sugar mixture into the dough.
Pour the last half of the dough on top of the mixture.
Then, spread the remainder of the cinnamon swirl across the top of the dough and swirl it into the batter with a butter knife.
Sprinkle the crumb evenly across the batter.