Add the chopped rhubarb and granulated sugar to a wide Dutch oven or heavy-bottomed pot.
Stir until the rhubarb is evenly coated with sugar.
Let the mixture rest for about 30 minutes, or until the sugar begins drawing juice from the rhubarb.
Stir in the fresh lemon juice.
Place the pot over medium heat and cook, stirring regularly, until the sugar dissolves and the mixture begins to bubble.
Reduce the heat to medium-low.
Cook for 20 to 30 minutes, stirring frequently, until the rhubarb has broken down and the jam is thick and glossy.
Mash the rhubarb with a spoon or potato masher if you want a smoother texture.
Test the consistency by placing a spoonful on a cold plate. Let it cool for a minute. It should be thick and spreadable rather than watery.
Remove the jam from the heat and spoon it into clean jars.
Let the jars cool to room temperature before covering and storing them in the refrigerator or freezer.